Case study

REUBEN WRIGHT

90 MILE VIEW STATION

 

LOCATION

  • Kaitaia Region

 

BACKGROUND

  • Reuben and wife Lisa own two farms and lease a third
  • Works as a Stock Agent for Carrfields Livestock
  • Runs 415 mixed age Hereford-Friesian, Angus-Friesian or Simmental-cross cows all calved to Simmentals
  • Starts calving late June and runs through mid-September

SIMMENTAL
INVOLVEMENT

  • Reuben has been using Simmental bulls for around 12 years and buys around 3 or 4 each year.
  • Favours the breed for their quiet temperament and fast growth rates.
  • Also values calving ease but doesn’t go for low birthweight bulls.
  • Exports around 30% of heifer calves to China, the rest and bull calves are sold at weaner fairs

 

Download PDF

RESULT

  • For the past three years he’s been involved in exporting Simmental heifer calves mainly to the Chinese market and making great returns as a result.
  • The remaining progeny are sold at weaner fairs around the country where they average 300kg plus for bulls and not far behind for heifers.
  • They are always well received and standout in the sales yards.
  • The growth rates and temperament really make Simmental a worthwhile choice for Reuben and the customer service he receives from breeders is top notch.

 

More Case Studies